Recently we revamped our company’s website rewoo.de. We dropped our Rails based CMS and in favour to use the static site generator Jekyll. Jekyll gives us a great flexibility and extensibility, while the site load gets blazing fast. Not only the asset management with support for less and coffee script is a big win, we were able to implement all missing pieces quickly. E.g. we created new liquid template tags for email obfuscating, google analytics, or youtube video.
So the page was done. Now we need publicity, reputation and SEO – everyone needs SEO. While the OffSite SEO with all the back links, social media and other authorities is a very difficult topic, we could do some homework on OnPage SEO. OnPage SEO evaluates your single page and gives you some recommendations how to improve your page. Some rules are:
- Have only one
descriptionin your HTML header
- All images should have an
h1header should be different
- All internal links to anchors should be valid
- Text to HTML markup ratio should be high
There are many online SEO services out there like seitwert.de where you can check one page for free or pay a lot to get a full report. This was not an option. Back to DIY work. Validating OnPage SEO for one page is fine. However, having more than 30 pages this work is very time consuming. Further, manual work is fragile, error-prone and regress-prone. Why not doing this by a computer program?
Unfortunately, we did not find any appropriate offline tool which can crawl your site and gives some improvement suggestions for all our pages (if you know any, please leave a comment). A small afternoon hack later a little tool called OnSite SEO was born.
We wish you a SEO Christmas and a happy new year 2014!